My true point of view in fashion is to go against the clichés of beauty and sexy. It's not dignified for women to have to be a doll to be beautiful, always the same - [and] it is banal. I want to be more clever, or more difficult, or more complicated ... or more new' Miuccia Prada
Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house's first fashion collection in 1988. She would soon transform Prada into one of the world's most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.
This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Miuccia Prada, before exploring the collections themselves, organized
chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with carefully curated catwalk images that showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs - and, of course, the top fashion models who wore them on the runway, from Naomi Campbell and Gisele to Kate Moss and Kaia Gerber. A rich reference section, including an extensive index, concludes the book.